Role
Interactive Designer
Year
2023-
TIDAL
My role entailed of collaborating alongside the product marketing team to create innovative designs throughout the marketing website, landing pages, and email marketing. I also worked with the creative to established and set brand standards with the design team to create cohesive visuals throughout the entirety of our work.
Marketing Site Exploration
Led the exploration of mockups, wireframes and prototyping for potential updates to a new visual approach for TIDAL’s marketing website. Below are a few mocked up examples that I explored with the marketing and product team.
Songwriters
Campaign
WEB & Lifecycle Product Marketing
Collaborated with the Marketing team to update the marketing site through multiple counts of user testing and experimentation. Updates include hero image designs & illustrations, section module visuals, iconography, plans card designs, CTA’s, and UI/UX of various pages.
Desktop
MOBILE
EMAILS
TIDAL NEWSROOM
Collaborated with the Communications team to create a hub for TIDAL press and media that would be used to highlight various articles celebrating TIDAL as well as serve as a resource for brand identity assets.
Newsroom Home
Desktop
MOBILE
Articles
Desktop
MOBILE
Media Resources
Desktop
MOBILE
Black music month
Collaborated with the Social team to create a new identity for the Black Music Month social
assets and playlists covers that were released within the TIDAL app.
